Your Black Friday plans begin in...
We’ll make sure you don’t miss a thing!
Pop your email in & we’ll remind you the second Black Friday goes live. Then meet us at the beach x
Yes, really
Best Sellers & New Arrivals included
Everyone got the invite. Even your all-time faves.
No code needed
The discount's already included
Just pick your faves & add to cart.
New this year
Room to change your mind
Sale pieces can come back for store credit until 7th January. Yes, even at 60% off.
Since you’re here early...
All your sale FAQs in one place
The sale
Tuesday 17th November, 11pm GMT.
20-60% off everything. Every piece sits at 20%, 40% or 60% off, & her discount is right there on the product page.
Yes. Best Sellers are in. New Arrivals are in too. Pieces that were already on sale are in as well, at up to 60% off.
Gift cards & our charity scrunchies.
No. What you see is what you pay. Just add her to your cart.
No. Prices are set from the moment we open & they stay put until the sale ends. The only thing that changes is what's left in your size.
SHOPPING IT
It's marked on every piece, on the product page & in your cart. No math, no guessing.
Codes won't work during Black Friday, since every piece is already at her sale price. Gift cards & store credit still do.
Possibly, but we can't promise it (and definitely not during the Black Friday sale). Pop your email in on the product page & we'll let you know the second she's back.
Yes! Black Friday orders should land well before the holidays, even with the busy week adding a day or two to shipping.
RETURNS & EXCHANGES
Yes. Sale pieces can be returned for store credit, whatever her discount.
Until 7th January 2027. So if you're shopping ahead for the holidays, there's no rush & no stress.
Mystery pieces & Accessories. These can't be returned or exchanged, & they're marked final sale on the product page.
No. Return labels are free for exchanges & store credit in Australia, the US, Canada, the UK & Europe.